What is User Generate Content?

• A form of original and brand-specific content created by consumers and shared on social media or other platforms. 

• This content can come in various forms, such as videos, photos, testimonials, reviews, and other forms of media. '

• Immediately see an increase in ROI on Ad Spend and Customer Engagement  

• Using Real people has become more influential than traditional advertisements. 

Why Incorporate UGC into Your Brand Strategy?

• Consumers find UGC 9.8x more effective than influencer content when deciding on a purchase. (Stackla)

• Social campaigns using UGC see a 50% rise in engagement. (Salesforce)

• Ads featuring UGC garnered 73% more positive comments on social networks than traditional ads. (Jukin Media)

• A significant 70% of consumers will consider UGC reviews or ratings before making a purchasing decision

• On average, UGC can save brands the expense of a dedicated content producer ($72,000)